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Title
Text copied to clipboard!Social Media Specialist
Description
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We are looking for a dynamic and creative Social Media Specialist to join our team. The ideal candidate will be responsible for developing and implementing our social media strategy in order to increase our online presence and improve our marketing and sales efforts. You will be working closely with the Marketing and Sales departments. The role requires a deep understanding of various social media platforms, the ability to create engaging content, and the skills to analyze and report on the effectiveness of social media campaigns. You will be expected to stay up-to-date with the latest digital technologies and social media trends. The successful candidate will have excellent communication skills, be highly organized, and have a passion for social media and digital marketing. You will be responsible for creating original text and video content, managing posts, and responding to followers. You will manage our company image in a cohesive way to achieve our marketing goals. As a Social Media Specialist, you should be able to handle our social media presence ensuring high levels of web traffic and customer engagement. Ultimately, you should be able to handle our social media presence ensuring high levels of web traffic and customer engagement. You will also be responsible for collaborating with other departments to ensure brand consistency, suggesting and implementing new features to develop brand awareness, and overseeing social media accounts’ design. If you are a tech-savvy professional with an interest in communicating with clients through online channels, we would like to meet you.
Responsibilities
Text copied to clipboard!- Develop, implement, and manage our social media strategy.
- Define the most important social media KPIs.
- Manage and oversee social media content.
- Measure the success of every social media campaign.
- Stay up-to-date with the latest social media best practices and technologies.
- Use social media marketing tools such as Buffer.
- Collaborate with Marketing, Sales, and Product Development teams.
- Communicate with industry professionals and influencers via social media to create a strong network.
- Hire and train others in the team.
- Provide constructive feedback.
- Adhere to rules and regulations.
- Present to Senior Management.
- Monitor SEO and user engagement and suggest content optimization.
- Create editorial calendars and syndication schedules.
- Capture and analyze the appropriate social data/metrics, insights, and best practices.
- Monitor and improve online content, considering SEO and Google Analytics.
- Develop and manage social influencer programs and attend social influencer events.
- Work with copywriters and designers to ensure content is informative and appealing.
- Communicate with followers, respond to queries in a timely manner, and monitor customer reviews.
- Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures, and blog layout).
Requirements
Text copied to clipboard!- Proven work experience as a Social Media Specialist or similar role.
- Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+, and other social media best practices.
- Understanding of SEO and web traffic metrics.
- Experience with doing audience and buyer persona research.
- Good understanding of social media KPIs.
- Familiarity with web design and publishing.
- Excellent multitasking skills.
- Critical thinker and problem-solving skills.
- Team player.
- Good time-management skills.
- Great interpersonal and communication skills.
- BSc degree in Marketing or relevant field.
- Experience with social media management tools.
- Ability to deliver creative content (text, image, and video).
- Solid knowledge of SEO, keyword research, and Google Analytics.
- Knowledge of online marketing channels.
- Familiarity with web design.
- Excellent communication skills.
- Analytical and multitasking skills.
- Experience in content management.
Potential interview questions
Text copied to clipboard!- Can you describe a successful social media campaign you have managed?
- How do you stay updated with the latest social media trends and tools?
- What social media platforms are you most experienced with?
- How do you measure the success of a social media campaign?
- Can you provide an example of how you have used social media to increase brand awareness?
- How do you handle negative comments or feedback on social media?
- What tools do you use for social media management and why?
- How do you ensure brand consistency across different social media platforms?
- Can you describe a time when you had to manage multiple social media accounts simultaneously?
- What strategies do you use to increase engagement on social media?
- How do you approach content creation for different social media platforms?
- What is your experience with social media advertising?
- How do you collaborate with other departments to ensure a cohesive social media strategy?
- Can you describe a time when you had to adjust a social media strategy based on performance metrics?
- What is your process for developing a social media calendar?
- How do you identify and engage with social media influencers?
- What is your experience with social media analytics and reporting?
- How do you handle a social media crisis?
- What is your approach to social media customer service?
- How do you balance creativity with data-driven decision making in social media marketing?
